Dangane da bayanan bincike na mabukaci na baya-bayan nan kan masu mallakar dabbobi sama da 700 da kuma cikakken bincike na Vericast's "2023 Annual Retail Trends Observation", masu amfani da Amurka har yanzu suna da kyakkyawar ra'ayi game da kashe nau'in dabbobi a cikin matsalolin hauhawar farashin kayayyaki:
Bayanai sun nuna cewa kashi 76 cikin 100 na masu mallakar dabbobi suna kallon dabbobinsu a matsayin ’ya’yansu, musamman shekaru dubu (82%), sai kuma Generation X (75%), Generation Z (70%), da Baby Boomers (67%).
Masu amfani gabaɗaya sun yi imanin cewa kasafin kuɗin da ake kashewa na nau'ikan dabbobi zai ƙaru, musamman ta fuskar lafiyar dabbobi, amma kuma suna fatan adana kuɗi gwargwadon iko.Kimanin kashi 37% na masu amfani da binciken suna neman rangwame akan siyan dabbobi, kuma 28% suna shiga cikin shirye-shiryen amincin mabukaci.
Kusan kashi 78 cikin 100 na masu amsa sun bayyana cewa dangane da abincin dabbobi da kuɗaɗen ciye-ciye, suna shirye su saka ƙarin kasafin kuɗi a cikin 2023, wanda a kaikaice yana nuna cewa wasu masu siye na iya sha'awar samfuran inganci.
Kashi 38% na masu amfani sun ce suna shirye su kashe ƙarin kan kayayyakin kiwon lafiya kamar su bitamin da kari, kuma 38% na masu amsa sun ce za su kashe ƙarin kan samfuran tsabtace dabbobi.
Bugu da ƙari, 32% na masu amfani suna siyayya a manyan shagunan sayar da dabbobi, yayin da 20% sun fi son siyan samfuran da suka danganci dabbobi ta hanyoyin kasuwancin e-commerce.Kashi 13% ne kawai na masu amfani suka bayyana niyyarsu ta siyayya a shaguna na gida.
Kusan kashi 80 cikin 100 na masu mallakar dabbobi za su yi amfani da kyaututtuka ko hanyoyi na musamman don tunawa da ranar haihuwar dabbobin su da kuma bukukuwa masu alaƙa.
Daga cikin ma'aikata masu nisa, 74% suna shirin saka ƙarin kasafin kuɗi don siyan kayan wasan dabbobi ko shiga cikin ayyukan dabbobi.
Yayin da bukukuwan karshen shekara ke gabatowa, dillalai suna buƙatar tantance yadda za su isar da ƙimar kasuwanci ga masu mallakar dabbobi, "in ji Taylor Coogan, kwararre a masana'antar dabbobi ta Vericast.
Dangane da sabon bayanan kashe kuɗin dabbobi daga Ƙungiyar Kayayyakin Dabbobin Amurka, kodayake tasirin rashin tabbas na tattalin arziƙi ya ci gaba, sha'awar mutane ta cinye ya kasance babba.Siyar da kayayyakin dabbobi a shekarar 2022 ya kai dala biliyan 136.8, wanda ya karu da kusan kashi 11 cikin dari idan aka kwatanta da shekarar 2021. Daga cikin su, kudaden da ake kashewa kan abincin dabbobi da kayan ciye-ciye ya kai kusan dala biliyan 58, wanda ke a matakin babban matakin kashe kudi da kuma babban ci gaba. nau'in, tare da ƙimar girma na 16%.
Lokacin aikawa: Oktoba-12-2023
